Coca Cola x Ragnarok Online Event (Ragnarok Online)

Coca-Cola x Ragnarok Online tie-up
Brand	Coca Cola Fanta Karada Meguricha (Karada Meguri Tea) Black Tea Kochakaden Kochakaden Royal Milk Tea
Date Started	12 August 2008, 10 March 2009
Date Ended	30 September 2008, 29 April 2009
NPCs	2008 Event Coca Cola Vending Machine 2009 Event Store Salesperson (prontera.gat:175, 161) Secret Guide (prontera.gat:164, 167) Beverage Salesperson (evt_coke.gat: 37, 37) Exchange clerk (evt_coke.gat: 35, 31)
Items	Headgear Karadameguri Tea Hat Black Tea Kochakaden Hat Consumables Fanta Orange Can Fanta Grape Can Coca Cola Zero No Calorie Coca Cola Coca Cola Tickets Limited Shop Entrance Ticket
In-game Prize(s)	2008 items 3x Deviling Card 3x Valkyrie cloak (1 slot) 3x Ebeshi storm swell (1 slot) 3x Ur Cap (1 slot) 3x Valkyrie Shield (1 slot) 3x Fish hat (0 slots) 3x Small bell ribbon (1 slot) 3x Santa Pauline hat (1 slot) 3x Karada Meguri Tea Hat (1 slot) 3x Tea Flower Hat [1] 3x Old Cardbook 3x Old Purple Box 3x Old Blue Box 150x Combat Manual 1 Day Ragnarok Pass "Body tour tea" "tea flower story" 2009 Items Sun God Helmet (1 slot) Holy Robe (1 slot) Knight of the Abyss Card Rider Badge (1 slot)

The Coca Cola x Ragnarok Online event was a promotional event held on Japanese Ragnarok Online as a part of a tie-in with soft-drink manufacturer Coca Cola and Japanese convenience store chain Lawson. In its first iteration in August 2008, the event featured a replica Lawson Shop which appeared near to the fountain in the middle of the map in Prontera. The shop originally appeared in Japanese Ragnarok Online (jRO) between 12 August 2008 and 30 September 2008, and then later again between 10 March 2009 and 29 April 2009.

2008 Event

The coca cola vending machine NPC used outside the Lawson store.

The 2008 event featured the replica Lawson shop in the center of prontera, with Coca Cola Vending machines outside selling Coca Cola Zero, Coca Cola Zero Calories, Coca Cola and Fanta products. People buying a variety of Coca Cola products, some exclusive to Japan, would enter a code displayed in the cap of the bottle on the then enter it in the website to be entered into a prize draw for items in-game.

Three separate tranches of identical prizes were offered depending upon the item bought such as Coke, Fanta, and Japanese tea drinks Karada Meguru Tea and Kochakaden Royal Milk Tea. The vending machine included outside of the Lawson shop, likely was a reproduction of an existing vending machine in Japan which resembled the shape of a Coca-Cola can.

A coke-can shaped vending machine. (Credit: PhotoMann.com)

2009 Event

The evt_coke map which was provided as part of the 2009 event.

The 2009 event was slightly expanded beyond the first event, in that it added an interior to it and additional quests provided by the NPCs which allowed users to trade in items for the headgear items.

Equipment name	Materials
Canada Dry Sakura Mist Hat (1 slot)	100x Canada Dry Sakura Mist 20x Strawberry Hat (0 slots)
Tea Flower Story Sakura Milk Tea Hat (1 slot)	100 x Kochakaden Sakura Milk Tea 20 x Very Hard Peach Hat (0 slots)
Fanta Zero Lemon can (1 slot)	100 x Fanta Zero Lemon Can 20 x Lemon 10 x Iron
Fanta orange can (1 slot)	100 x Fanta Orange 20 x Orange 10 x Iron
Fanta grape can (1 slot)	100 x Fanta Grape 20 x Grape 10 x Iron
1 Tea flower hat (1 slot)	100 x Tea flower 20 x Green Herb Hat (0 slots)

Coke Interior/coke room

The interior was accessed by the "Secret Guide" NPC, which required a "Limited Shop Entrance" ticket, which allowed the user to enter the shop, which was a separate map to Prontera called evt_coke.

Inside the shop were several modern and vintage Coca-Cola posters, as well as a bar which featured a large Coca-Cola bottle and bottles of coke on the shelves, as well as the Coca-Cola polar bear mascot and Coke hats. The layout has a design which incorporates a 1950s United States Diner motif, and also features tables which are stocked with ice and glass bottles of Coca Cola.

The sofas shown in the shop are a rough approximation of a 1940s Coca-Cola "cooler sofa" which had a v-shaped white section on the upper part of sofa but which is much wider in the real version. These seats served as both sofas and coolers for storing and cooling Coca Cola bottles underneath the seat cushion.

The "coke room" from the Ebino Coca-Cola Bottling plant.

At the time the both promotions were running, Coca-Cola offered prizes for the now-defunct application Coca-Cola Park which would allow players to redeem for bottles of coke at the many vending machines around Japan. It is likely that the design shown in this map also approximates the design of various rooms shown in visitors centers of Coca-Cola bottlers and plants around Japan.

Gallery

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  Image showing the items for sale from the "Store Salesperson" NPC.

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  Image showing the "Exchange Clerk" and "Beverage Salesperson" NPCs inside the coke store.

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  Another image showing the "Exchange Clerk" and "Beverage Salesperson" NPCs inside the coke store.

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  "Secret Guide" NPC

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  2008 lawson event with 3 Coca Cola vending machines outside

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  Interaction with the Coca Cola vending machine

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  Items sold during the 2008 event

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  In-store photos of the promotion

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  Promotional renders of the sleeves for participating bottles