Vita500 Big Event (Ragnarok Online Event)

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The Vita500 Big Event was an event held on Korean Ragnarok Online (kRO) between 6 July 2004 and 3 August 2004 as a joint marketing event between KwangDong Pharmaceuticals Corporation, the manufacturer of the Vita500 Vitamin C drink and Gravity Corporation. The event was started as a joint venture between the two after the pharmaceutical company wanted to expand its reach to the target market that the Ragnarok Online game provided - namely teenagers and those in their 20s[1][2].

Loading screen explaining the Vita500 promotion.

Event information

In-game

The event added the following[3]:

  • Adds the NPC "Rich" to Prontera which does the following:
    • Presumably gives some information about the Vita500 product.
    • Outlines which monsters allow drops for the Vita500 item (also included in the news item).
    • Allows the player to trade in 500 x Vita500 Cap items to be included in the competition for the physical prizes (laptops, mice, gift vouchers, etc).
    • Allows the player to trade in 25 x Vita500 Cap for 5 x Vita500 Bottle.
    • The event was repeatable.
  • Adds the vendor NPC "Ron" to Morocc:
    • Sells bottles of Vita500 (Price not mentioned).

Physical

The event also included a quiz which was included on the Korean Ragnarok website and KwangDong Pharmaceuticals' website.[2]

References

  1. 비타500, 온라인 게임 라그나로크와 공동마케팅 (2004) 메디팜스투데이. Available at: https://www.pharmstoday.com/news/articleView.html?idxno=12154 (Accessed: 23 December 2023).
  2. 2.0 2.1 비타500, 게임업체와 공동마케팅 실시. Available at: https://archive.is/wip/NuZsk (Accessed: 23 December 2023).
  3. 제목[이벤트] [비타500]과 함께하는 [라그나로크] 빅 이벤트 (7/6~8/3) (EN: [Event] [Ragnarok] Big Event with [Vita 500] (7/6~8/3)). Available at: https://archive.is/wXAaz (Accessed: 23 December 2023).