Vita500 Big Event (Ragnarok Online Event)

The Vita500 Big Event was an event held on Korean Ragnarok Online (kRO) between 6 July 2004 and 3 August 2004 as a joint marketing event between KwangDong Pharmaceuticals Corporation, the manufacturer of the Vita500 Vitamin C drink and Gravity Corporation. The event was started as a joint venture between the two after the pharmaceutical company wanted to expand its reach to the target market that the Ragnarok Online game provided - namely teenagers and those in their 20s^[1]^[2].

Event information[edit | edit source]

The Vita500 Big Event Promo poster detailing rewards, prizes and NPCs.^[3]

In-game[edit | edit source]

The event added the following^[4]:

Added the following items:
- Vita500 Bottle
- Vita500 Cap
Added the item Vita500 Cap (Ragnarok Online Item) to the drops for the following monsters:

Adds the NPC "Rich" to Prontera which does the following:
- Presumably gives some information about the Vita500 product outside of Ragnarok Online.
- Outlines which monsters allow drops for the Vita500 Cap (also included in the news item).
- Allows the player to trade in 500 x Vita500 Cap items to be included in the competition for the physical prizes (laptops, mice, gift vouchers, etc).
- Allows the player to trade in 25 x Vita500 Cap for 5 x Vita500 Bottle.
- The event was repeatable.
Adds the vendor NPC "Ron" to Morocc:
- Sells Vita500 Bottle (Price not mentioned).

Physical[edit | edit source]

The event also included a quiz which was included on the Korean Ragnarok website and KwangDong Pharmaceuticals' website.^[2] The "quiz" consisted of 1 question provided on the promotional poster:

"What is the name of the potion you can receive when you give the vitamin-containing potion bottle cap to [Rich] of Prontera?"^[3]

The clue to this exceedingly difficult question provided within the promotional poster:

"One Event! Take a close look - it's good for your body, tastes good, has vitamins, but doesn't have caffeine".^[3]

References[edit | edit source]

↑ 비타500, 온라인 게임 라그나로크와 공동마케팅 (2004) 메디팜스투데이. Available at: https://www.pharmstoday.com/news/articleView.html?idxno=12154 (Accessed: 23 December 2023).
↑ ^2.0 ^2.1 비타500, 게임업체와 공동마케팅 실시. Available at: https://archive.is/wip/NuZsk (Accessed: 23 December 2023).
↑ ^3.0 ^3.1 ^3.2 라그나로크온라인에서비타민C를채운다. (Fill up on vitamin C in Ragnarok Online) Available at: https://archive.is/jZowH (Accessed: 23 December 2023).
↑ 제목[이벤트] [비타500]과 함께하는 [라그나로크] 빅 이벤트 (7/6~8/3) (EN: [Event] [Ragnarok] Big Event with [Vita 500] (7/6~8/3)). Available at: https://archive.is/wXAaz (Accessed: 23 December 2023).

[1] 비타500, 온라인 게임 라그나로크와 공동마케팅 (2004) 메디팜스투데이. Available at: https://www.pharmstoday.com/news/articleView.html?idxno=12154 (Accessed: 23 December 2023).

[:0-2] 2.0 ^2.1 비타500, 게임업체와 공동마케팅 실시. Available at: https://archive.is/wip/NuZsk (Accessed: 23 December 2023).

[:1-3] 3.0 ^3.1 ^3.2 라그나로크온라인에서비타민C를채운다. (Fill up on vitamin C in Ragnarok Online) Available at: https://archive.is/jZowH (Accessed: 23 December 2023).

[4] 제목[이벤트] [비타500]과 함께하는 [라그나로크] 빅 이벤트 (7/6~8/3) (EN: [Event] [Ragnarok] Big Event with [Vita 500] (7/6~8/3)). Available at: https://archive.is/wXAaz (Accessed: 23 December 2023).

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